Applying formating SEO techniques it is only a technical matter, so if you want your content to rank higher in search engines, you’ll need to focus onto your engagement data: Raising your ‘average engagement time’, get more user pageviews, time spent on page, session duration… quality over quantity !!!
Engagement is the overall goal of any SEO content strategy, and SEO is the way to achive it.
Create uniqueness, gain authority and you’ll gain advantge from your competitors, good and clear information is the way to create value and it is the door to engagement.