# Our strategies make it happen
The main focus when it comes to SEM Strategies is the audience. Nowadays is not enough to analyze your customers based exclusively on keywords, clicks or leads, instead customers must be targeted by their emotions, interests, needs and wishes, nowadays you need to build an audience targeting. Creating a PPC campaign will require you to build a behavior based audience. We apply this behavior based audience in our SEM Strategy Report. We use user-based segments, behavior driven personas and smart lists for our SEM strategies.
We build successful landing pages for Google Adwords, Bing Ads and Yahoo Ads.
We hand in a full PDF report of the SEM STRATEGY.
After the SEM STRATEGY report we continue with the campaign management and the performance measurement to optimize the SEM CAMPAIGN for future re-marketing campaigns and conversion analysis.