Google Analytics it is the central station of all your collected data. It is where all the SEO data, all the SEM data, all the CONTENT data, all the USER data is stored.
It is the data central station. All you want to know of your customers is there.
A precise Google Analytics Strategy will help you on: track user traffic, understand customer behavior, find target audiences, help online advertising, optimize your website performance, track your offline and online campaigns, helps seo and content creation, social media reporting, optimizing conversions, ecommerce performance follow-up, creating custom data reports… among many other data.
Google Analytics statistics and reports will bring new ideas and opportunities for your marketing team.