Yoga, Barcelona
YOGAONE - SEO Strategy Report
Yoga. Clases. Retiros. Cursos de profesores. Masterclass.
If you want to practice yoga in Barcelona, YOGAONE has several yoga centers for all types of practitioners and offers classes in a wide variety of yoga styles.
The SEO strategy we developed for the website yogaone.cat focused mainly on improving the website’s content and functionality to position the site on the first page of Google.es for the keyword “yoga in Barcelona”. And we achieved it.
SEO - Web User's Results:
2014
This last quarter of 2015 compared to 2014 saw an increase of 88.06% in sessions and 84.72% in users, and the website ranked on the first page of Google results for the keyword “yoga in Barcelona”.
The increase in users and sessions led to a decrease in pages per session and session duration, and also worsened the bounce rate. This typically happens when a website experiences a significant increase in users.
2015
SEO - Ranking Results:
2015
During the second quarter of 2016, clicks in Google results increased to 13,548 in just one quarter.
Impressions (impression = search query performed on Google), however, did not increase as much, rising from 179,246 to 188,626. This means more clicks were achieved with fewer impressions, increasing the CTR from 5.06% to 7.18%.
The ranking in Google results, the overall position across all keywords, declined from position 6.3 to 9.4 on the first page of Google.es search results (SERPs).
2015
2016
SEO - Keyword Ranking Results:
Depending on the keywords searched: “Yoga in Barcelona”, “yoga classes”, “yoga courses”, “yoga events”, “ashtanga yoga Barcelona”, “free yoga classes”… we will obtain one position or another depending on the language used or the user’s location, among many other factors that influence whether our website appears on Google.
Keyword
2015
(The data shown in the “keywords” images does not reflect current keyword ranking data. The links “Google Search >>>” do show current data, displaying Google results for those keyword searches.)
(The ranking result refers to the position where our website appears in Google results when we search for a keyword. When we search for a word, concept, or phrase, 10 results appear on the first page of Google: 1st, 2nd, 3rd, 4th… once you reach the 11th result, the second page begins, and so on.)
Yoga. Clases. Retiros. Cursos de profesores. Masterclass.
