Aparcamientos, Parkings
SABA APARCAMIENTOS - SEO Strategy Report
Via-t. Barcelona.
Aeropuerto. Plaza Catalunya.
Development and implementation in 2013 of the SEO strategy for the corporate website of SABA APARCAMIENTOS. Two parallel strategies were carried out jointly and under the direction of the agency TRIGITAL.ORG: a global strategy for the corporate website and a specific strategy for the parking locator, both achieving very strong results. We currently do not manage the maintenance of the SEO strategy.
SEO - Web User's Results:
2013
When analyzing the Google Analytics reports from 2013, following the implementation of the SEO strategy, session and user results are very positive, with an increase of 20,000 users in one year. The average session duration did not change significantly. Pages per session, bounce rate, and the percentage of new sessions also remained stable. This indicates that user behavior on the website has not changed, or that the website’s usability has remained consistent.
To understand exactly where users are coming from, it is necessary to analyze the channels they use to reach the website. The channel that generated the most traffic was organic search, by a large margin compared to the second, direct traffic, followed by paid traffic, then referral traffic, and finally social traffic, which generated the least traffic.
2012
2013
SEO - Ranking Results:
2013
Regarding search engine rankings, traffic has increased significantly, nearly doubling both the number and variety of keywords for which the website appears on Google. Impressions have doubled, which has also led to a doubling of clicks. Not only has the number of clicks increased, but also the variety and quality of keywords. The website is ranked for more than 2,500 keywords or queries on the first page of results on www.google.es.
2012
2013
SEO - Keyword Ranking Results:
Depending on the keywords searched: “Parking in Barcelona”, “Barcelona parking”, “Parking Sevilla”, “Parking Alicante”, “Parking Girona”, “Parking in Barcelona”… we will obtain one position or another depending on the language used or the user’s location, among many other factors that influence whether our website appears in Google search results.
Keyword
2013
(The data shown in the “keywords” images does not reflect current keyword ranking data. The links “Google Search >>>” do show current data, displaying Google results for those keyword searches.)
(The ranking result refers to the position where our website appears in Google results when we search for a keyword. When we search for a word, concept, or phrase, 10 results appear on the first page of Google: 1st, 2nd, 3rd, 4th… once you reach the 11th result, the second page begins, and so on.)
Via-t. Barcelona.
Aeropuerto. Plaza Catalunya.
