Prefabricados, hormigón
PAVER PREFABRICADOS - SEO Strategy Report
Paver Prefabricados is a company dedicated to the manufacturing and assembly of concrete structures, such as tanks, walls, and silos, with a wide range of applications.
For the project Paverprefabricados.com, we created a website specifically adapted to the SEO strategy, as the previous website was outdated and not optimized for SEO. A new project was built from scratch, creating a structure, navigation, and content designed to position the website among the top results on Google.
SEO - Web User's Results:
2025
In the first three months of the new project, from April to June, we already began to detect positive results, and in the following three months, from July to September, the website significantly increased and improved its results in terms of users. The website saw a 50.9% increase in users, a 51.5% increase in new users, and an improvement in engagement time, reaching 01:11 minutes of session duration.
The bar chart of traffic channels, showing the different sources driving traffic to the website, clearly indicates that the vast majority of users come from the organic channel (organic search), accounting for 79.31% of total users, and growing by 79.4% during the last quarter. The direct channel (direct) is the second-largest source of traffic, with 16.69% of total users. This is followed by the referral channel (referral) with 3.09% of users. Lastly, the social channel (organic social) generates only 0.11% of the website’s users.
2025


SEO - Ranking Results:
2025
If we look at the line graph of impressions and clicks, we can see a clear upward trend in the last quarter. Compared to the previous quarter, the improvement in results is significantly better, increasing from 11,600 to 31,400 impressions, and from 564 to 1,040 clicks. The average position at the end of September shows a clear improvement in rankings, moving from an average position of 32 to 14.1 in Google search results pages.
The keywords generating the most clicks are mainly branded keywords such as Paver Prefabricados. We can also see that the SEO strategy keywords are achieving very strong results, such as “prefabricated concrete water tanks” (31 clicks), “prefabricated outdoor walls” (26 clicks), and “prefabricated concrete tank” (24 clicks). These keywords are already ranking on the first page of Google results.
2025


SEO - Keyword Ranking Results:
Depending on the keywords searched: “concrete tanks”, “prefabricated tanks”, “concrete walls”, “prefabricated walls”, “concrete silos”, “prefabricated silos”… we will obtain one position or another depending on the language used or the user’s location, among many other factors that influence whether our website appears in Google search results.
Keyword
2025

(The data shown in the “keywords” images does not reflect current keyword ranking data. The links “Google Search >>>” do show current data, displaying Google results for those keyword searches.)
(The ranking result refers to the position where our website appears in Google results when we search for a keyword. When we search for a word, concept, or phrase, 10 results appear on the first page of Google: 1st, 2nd, 3rd, 4th… once you reach the 11th result, the second page begins, and so on.)
Depósitos. Muros. Silos Proyectos. Aplicaciones.

