Tienda de uñas online
NAILSHOPART- SEO Strategy report
Uñas online. Tienda de uñas. Nail shop. Online nail shop.
The world of nails and nail accessories is growing. The increase in physical nail stores has also led to a rise in online shops. Nailshopart.com is a PrestaShop eCommerce site, a very successful online nail store.
The Nailshopart.com website had good products and content, but its ecommerce was not properly structured and it lacked meta tags. The SEO strategy we implemented in the online store significantly improved both ranking results and ecommerce user performance.
SEO - Web User's Results:
2023
2024
SEO - Ranking Results:
2023
Google ranking results improved significantly during 2024. We compare data from November 2023 with data from December 2024.
One year after implementing the SEO strategy, we see an increase from 34,100 impressions (Google searches) to 88,200 impressions, and clicks have nearly doubled from 431 to 706 clicks. It is normal for CTR performance to decline due to the significant increase in impressions, while the overall position improved by one point, moving from position 17.9 to 16.9. We recommend all clients review statistics over yearly periods to identify user behavior patterns.
If we analyze the keywords generating the most clicks, we clearly see that in both 2023 and 2024, total clicks are not equal to the sum of clicks from individual keywords. This is because when users performing Google searches are logged into Google accounts/services, Google prioritizes user privacy and does not display all keyword-level click data. If we add up all clicks from 2024, we can see they do not total the 706 clicks recorded in December.
Even so, we can observe that the strategy of positioning ecommerce categories and products such as Komilfo, gel, hemostatic liquid… is generating clicks from Google to the website.
2023
2024
SEO - Keyword Ranking Results:
Depending on the keywords users search on Google: “online nail store”, “nail store”, “online nail shop”, “nail shop”, “online nail store Tarragona”, “nail store Tarragona”… we will obtain one position or another depending on the language used or the user’s location, among many other factors that influence whether our website appears in Google search results.
Keyword
2024
(The data shown in the images does not reflect current keyword ranking data. The links “Google Search >>>” do show current data and display the latest search results on Google.)
(The ranking result refers to the position where our website appears in Google results when we search for a keyword. When we search for a word, concept, or phrase, 10 results appear on the first page of Google: 1st, 2nd, 3rd, 4th… once you reach the 11th result, the second page begins, and so on.)
Uñas online. Tienda de uñas. Nail shop. Online nail shop.
