Casa rural amb encant
MAS CAN BATLLE - SEO Strategy report
Casaments. Vacances. Esdeveniments. Rodatges.
If you are looking for a charming rural house, MAS CAN BATLLE will not disappoint. The first rural house to receive a 5-spike rating, this traditional farmhouse has everything you need to relax and enjoy an incredible weekend.
For this project, we created the website and implemented an SEO strategy focused mainly on improving the taxonomy, content, and functionality of the site to position it on the first page of Google.es results for the keyword “charming rural house in La Garrotxa”.
SEO - Web User's Results:
2015
For this brief analysis of website traffic results, we compared the data from the 6 months following the implementation of the SEO strategy with the data from the 6 months prior to its implementation.
Sessions increased by 93.88%, users by 45.34%, and the number of pageviews by 69.82%. The results in terms of traffic volume are very positive; however, this increase has led to a slight decline in visit quality metrics: pages per session decreased from 5.28 pages visited per user to 4.62, and the average session duration dropped from 02:28 to 02:13 minutes. The bounce rate increased slightly by 3.25%. New sessions decreased by 23.51%, dropping to 58.17%, meaning that nearly half of the users visited the website more than once.
Most website visits come from the organic channel, with 47.33% of visits coming from Google, Bing, and Yahoo. The referral channel experienced significant growth, increasing from 2,061 to 6,591 sessions, a 219.80% rise. We recommend reviewing referral traffic sources in detail to identify exactly which websites are sending traffic. Direct channel sessions also increased significantly, and although they account for less than 1% of total sessions, social media traffic also grew.
2015
2016
SEO - Ranking Results:
2015
In the last quarter of 2015, the ranking results in Google Search Console are very satisfactory. The website is ranking for 223 different keywords, and is significantly increasing in clicks and impressions.
Impressions: the website appeared 11,284 times in Google search results. Clicks increased to 1,547 clicks in 3 months. It should be noted that ‘not provided’ clicks from sources considered unknown or blocked by Google are not included in these data.
The overall CTR increased to 13.71%, and the average position across all keywords is 6.3, meaning that in most Google searches, the website appears on the first page of results.
Regarding the main or highlighted keywords targeted by the implemented SEO strategy, it is worth noting that the Mas Can Batlle website ranks on the first page and in the first position for the keyword “charming rural hotels Garrotxa”, and on the first page in second position for “charming hotels in Garrotxa”. It also ranks on the first page in eighth position for “charming rural house” and “rural house Santa Pau”.
2015
2015
SEO - Keyword Ranking Results:
Depending on the keywords users search on Google: “charming rural houses”, “charming rural house”, “rural tourism Garrotxa”, “charming rural hotels”, “rural house Santa Pau”… we will obtain one position or another depending on the language used or the user’s location, among many other factors that influence whether our website appears in Google search results.
Keyword
2014
(The data shown in the images does not reflect current keyword ranking data. The links “Google Search >>>” do show current data and display the latest search results on Google.)
(The ranking result refers to the position where our website appears in Google results when we search for a keyword. When we search for a word, concept, or phrase, 10 results appear on the first page of Google: 1st, 2nd, 3rd, 4th… once you reach the 11th result, the second page begins, and so on.)
Casaments. Vacances. Esdeveniments. Rodatges.
