Alimentación, Saludable
BIENSTRAR EL POZO - SEO Strategy Report
Hábitos. Recetas.
Aperitivos. Desayunos.
Bienstar.elpozo.com is the website for the Bienstar product range by EL POZO. The healthiest products from the nutrition and food brand, designed for a healthier lifestyle. Led and created by the communication agency Fárfaralab, we jointly developed the SEO strategy for the entire product range and blog articles.
SEO - Web User's Results:
2016
After analyzing all the data from traffic statistics, Google ranking statistics, and advanced analytics from MozPro, we can conclude that the SEO strategy has been highly successful.
Traffic statistics show that media campaigns have been successful, despite generating an 89% bounce rate, because they increased sessions by 3,000% and achieved 24,522 visits, representing 84% of the website’s total traffic.
Although media campaigns generated the highest volume of traffic, they were not the highest-quality channel. The highest-quality traffic came from the organic search channel, which achieved 4.68 pages per session and an average session duration of 04:40 minutes. SEO-driven traffic is the highest-quality traffic.
Traffic sources were distributed as follows: media campaigns (Other channel) contributed 84.89%, the Social channel 5.19%, the Direct channel 4.83%, the Organic Search channel 3.85%, and the Referral channel 1.24%.
2016
2016
SEO - Ranking Results:
2016
Ranking statistics show that we have greater search visibility than our competitors.
A Domain Authority of 41/100 was achieved in just one year. The links to your site detected by Google have significantly contributed to the Domain Authority.
The website has been ranked for 999 keywords, the maximum detected by Google Search Console. It has achieved top positions in Google results for queries such as “healthy eating”, “alimentacion saludable”, “healthy lifestyle habits”, “healthy recipes”, “healthy news”.
In the last 3 months, 80 clicks were generated from 15 keyword combinations including the word “healthy”. The site achieved impressions from 164 keyword combinations containing the word “healthy”.
Over the last 6 months, the consolidation of the SEO strategy has been delivering the desired results. Google took between 6 and 12 months to properly rank the website’s pages, as reflected in the significant growth in SEO performance.
To further improve SEO ranking results, we need to analyze in greater depth the data related to traffic, rankings, and competition, in order to optimize the content strategy, online marketing strategy, and social media strategy.
2016
2016
SEO - Keyword Ranking Results:
Depending on the keywords searched: “Healthy eating”, “Healthy recipes”, “Healthy snacks”, “Healthy breakfast”, “Healthy snack recipes”, “Cooked ham properties”… we will obtain one position or another depending on the language used or the user’s location, among many other factors that influence whether our website appears in Google search results.
Keyword
2016
(The data shown in the “keywords” images from 2013 does not reflect current keyword ranking data. The links “Google Search >>>” do show current data, displaying Google results for those keyword searches.)
(The ranking result refers to the position where our website appears in Google results when we search for a keyword. When we search for a word, concept, or phrase, 10 results appear on the first page of Google: 1st, 2nd, 3rd, 4th… once you reach the 11th result, the second page begins, and so on.)
Hábitos. Recetas.
Aperitivos. Desayunos.
