Cervesa, Artesana
Albera - SEO Strategy Report
Estils. Fires. Tast. Pale Ale. Lager. Botiga Online.
The Albera.es project was developed with a clear objective: to position the brand in search engines for the keyword “cervesa artesana” (craft beer) and build a scalable SEO-driven ecommerce strategy.
In a highly competitive market where large brands dominate visibility, the strategy focused on creating a strong digital ecosystem combining branding, content and online store optimization. The goal was not only to attract traffic, but to capture qualified users with real purchase intent.
To achieve this, a structured SEO strategy was implemented based on:
- Optimization of the ecommerce architecture (categories, products and navigation)
- Creation of keyword-oriented content aligned with user search intent
- Positioning both branded and non-branded keywords (e.g. “cervesa artesana”, “cervesa sense alcohol”)
- Integration of transactional and informational content within the same ecosystem
- Continuous improvement of indexing and visibility in Google
The result is a website that not only increases its visibility in search engines, but also converts organic traffic into real customers, turning Albera into a growing digital asset within the craft beer sector.
SEO - Web User's Results:
2023
Google Analytics statistics show a positive evolution in user activity, with 172 active users (+13.2%) and 160 new users (+9.6%) over the last 30 days compared to the previous period. In addition, the average engagement time has significantly improved, reaching 1 minute 23 seconds (+35.8%), indicating better user interaction and content relevance.
If we analyze the channels through which users reach the website, we can clearly see that the direct channel is the main source of traffic, followed by the organic search channel. The direct channel accounts for the highest volume of sessions, suggesting strong brand recognition and recurring users accessing the site directly. Meanwhile, organic search continues to grow as a key acquisition channel, confirming the effectiveness of the SEO strategy in attracting qualified traffic from Google.
Other channels such as referral and organic social contribute a smaller share of traffic, although they show notable growth trends, especially in the case of social traffic. This distribution highlights a balanced acquisition strategy where SEO and brand awareness work together to drive both new and returning users.
Overall, the data confirms that the SEO strategy and the optimization of the ecommerce ecosystem are generating consistent growth in traffic quality, user engagement, and brand visibility.
2024
SEO - Ranking Results:
2024
The Google Search Console data for the last 28 days shows a clear improvement in organic visibility and search performance. The website has reached 2.73K impressions (vs 2.41K) and 74 clicks (vs 57), confirming a steady growth in organic traffic. In addition, the average position has improved from 15.2 to 13, indicating that the website is progressively gaining visibility in higher positions within Google search results.
This growth demonstrates that the SEO strategy is consolidating over time, improving both indexation and ranking performance. Although the CTR remains stable, the increase in impressions and clicks reflects a higher presence in relevant search queries.
If we analyze the keywords ranking, we can observe that several strategic terms are already positioned on the first page of Google. Keywords such as “cervesa artesana alt empordà” rank in position 1, “cervesa artesana empordà” in position 3, and “fires cervesa artesana” or “estils cervesa artesana” are also positioned within the top 3 results. Other keywords like “tast cervesa artesana” and “botiga cerveses artesanes” are already ranking within the top 10, reinforcing the visibility of the brand in high-intent searches.
These results confirm that the combination of SEO strategy, content optimization and ecommerce structure is successfully positioning Albera for both branded and non-branded queries, building a strong and scalable organic presence.
2024
SEO - Keyword Ranking Results:
Depending on the keywords searched: “Cervesa Artesana”, “Fires Cervesa Artesana ”, “Estils Cervesa Artesana”, “Tast Cervesa Artesana”, “Cervesa Artesana Online”, “Cervesa Artesana Empordà”… we will obtain one position or another depending on the language used or the user’s location, among many other factors that influence whether our website appears on Google.
Keyword
2024
(The data shown in the “keywords” images does not reflect current keyword ranking data. The links “Google Search >>>” do show current data, displaying Google results for those keyword searches.)
(The ranking result refers to the position where our website appears in Google results when we search for a keyword. When we search for a word, concept, or phrase, 10 results appear on the first page of Google: 1st, 2nd, 3rd, 4th… once you reach the 11th result, the second page begins, and so on.)
Estils. Fires. Tast. Pale Ale. Lager. Botiga Online.
