Casa rural amb encant
MAS CAN BATLLE - CONTENT Strategy report
Interiors. Exteriors. Què fer. Garrotxa. Santa Pau.
The MasCanBatlle.com project is based on a significant strategic shift: moving from a structure focused on weddings, events, and celebrations to a website oriented toward organic acquisition through its own architecture. In the new strategy, pages no longer respond to specific services but are designed to cover real user search intents, especially those related to:
- the territory (Garrotxa, Santa Pau)
- the experience (things to do, activities, restaurants)
- the accommodation (the house, spaces, stay)
The website combines two main functions: presenting the rural house and its value proposition, and becoming a useful guide to the Garrotxa. The site includes multiple specific URLs for each type of content (activities, restaurants, routes, volcanoes, etc.), allowing it to target different searches in a structured way. This transforms the website into an acquisition system where:
- the user enters through informational content
- discovers the surroundings
- associates the experience with the accommodation
- and ultimately makes a booking
CONTENT - Text:
2024
The content strategy is based on three layers that coexist within the website itself:
1. Attraction content (awareness)
Pages such as: Things to do in Garrotxa, Best activities, Best cycling routes...
This content responds to real user searches from people who are not yet looking for accommodation, but for experiences. Example approach: inspirational text + list of options + open-ended proposal. Objective: capture organic traffic at an early stage.
2. Value content (consideration)
More specific subpages: Restaurants, Volcanoes, Fageda d’en Jordà, Specific activities
This content goes deeper and positions the website as a local reference.
As seen in the current structure, each page provides context, explanation, and its own recommendations. Objective: build trust and increase time on site.
3. Conversion content (decision)
Pages such as: Home, Interiors, Exteriors, Pricing
Here, the content focuses on: explaining the experience, highlighting differences, reducing doubts, and driving bookings. Objective: convert traffic into customers.
4. Strategic connection between content
One of the key aspects is the relationship between: territory → experience → accommodation
For example: “Garrotxa is much more than volcanoes…” and “From Mas Can Batlle, you have an unbeatable starting point…”
This type of connection makes the house not just a place to stay, but part of the overall experience.
CONTENT - Formating:
2024
The content formatting is designed to combine SEO + user experience + storytelling.
1. Emotional headlines (not just SEO)
H1 and H2 headings are not purely keyword-driven, but connect with the user:
“A region to experience with all your senses” - “The best restaurants”
A mix of emotion + search intent
2. Narrative introductions
The opening texts: provide context, inspire, and place the user in the setting.
They are not technical, but experiential. They improve time on page and user connection.
3. Scannability
Short paragraphs, clear sentences, smooth rhythm. Designed for fast web reading
4. Modular structure
Each block works as an independent unit: Restaurants, Activities, Routes, Volcanoes
Allows content to scale without relying on a blog.
5. Integrated Calls to Action
Examples: “Go to the best restaurants”, “Explore the best activities”. They not only drive conversions but also support SEO (interlinking).
6. Strategic interlinking
Constant connections between: Garrotxa ↔ Santa Pau / Activities ↔ accommodation / Nature ↔ experience
Improves: navigation, indexing, semantic relevance
Mas Can Batlle uses a clear and effective strategy: shifting from a service-oriented website (events) >> to a website aligned with how users actually search.
This approach makes it possible to: rank for multiple searches, attract users at different stages, and guide them toward booking. Above all, it transforms an accommodation website into a true SEO acquisition tool.
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Interiors. Exteriors. Què fer. Garrotxa. Santa Pau.
