Aceite de Oliva Virgen Extra
LA GAETA - Content Strategy Report
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We developed a Content SEO strategy for LaGaeta.com with the goal of increasing the brand’s organic visibility in search engines and positioning it as a reference in the extra virgin olive oil sector.
The strategy focused on the creation of valuable content targeting both informational searches (properties, recipes, benefits) and searches related to current industry topics (prices, VAT, trends), allowing the capture of qualified traffic at different stages of the funnel. A content architecture was developed based on a blog, recipes, and informational articles, with a multilingual approach (Spanish, Catalan, and English) to expand the brand’s international reach. This structure has enabled the creation of a solid content ecosystem, with more than 140 URLs indexed in search engines.
CONTENT - Text:
2019
The content strategy has been based on the continuous creation of SEO-optimized articles, combining informational, educational, and commercial content.
Different types of content have been developed:
- Articles about the properties and benefits of extra virgin olive oil
- Gastronomic recipes optimized for long-tail searches
- News and industry updates (such as VAT changes or market trends)
- Brand and recognition content (awards, events, certifications)
Each piece of content has been developed following SEO criteria, prioritizing the use of relevant keywords, a clear structure, and writing aligned with user search intent.
Additionally, the strategy has enabled the positioning of content that captures traffic in the early stages of the purchase process, facilitating trust building and subsequent access to the online store.
CONTENT - Formating:
2019
As an example of the strategy, the article “VAT on Extra Virgin Olive Oil will increase to 4% on January 1, 2025” was developed, aimed at capturing informational traffic related to current industry topics. In this content, various formatting techniques were applied to improve readability and SEO positioning:
- Use of hierarchical headings (H1, H2) to structure the content.
- Inclusion of keywords in titles and subtitles.
- Bold highlighting of key concepts to facilitate reading.
- Short, well-structured paragraphs to improve user experience.
- Inclusion of internal links to related content.
- Use of optimized images that reinforce the content.
Additionally, the article follows a clear structure based on introduction, context, impact, and conclusions, helping to retain the user and improve metrics such as time on page.
This structured and optimized content approach has improved search engine indexing and increased the website’s organic visibility, consolidating the blog as a key traffic acquisition channel.
(The content may not be up to date)
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