Descuentos, Parkings
SABA APARCAMIENTOS - SEM Strategy Report
Parking. Aparcamiento. Descuentos. Clientes. Ofertas.
SEM strategy carried out through a Google AdWords campaign in 2013 for the corporate website of SABA APARCAMIENTOS. A specific strategy targeting both occasional and regular customers, offering discounts and promotions across all Saba parking facilities.
SEM - Adwords Results:
2013
The cost did not increase and was kept below the budget requested by the client. A high volume of clicks was generated (1,936). The average CPC was maintained below €1 per click, specifically €0.68. The ad achieved a large number of impressions (367,506). It was positioned between 1st and 2nd place in Google search results.
The graph shows that at the beginning of the campaign, since the keywords selected were very specific and highly relevant to the published ad, and therefore not very broad, the ad position in most searches ranged from 2nd to 4th place. Later, the graph changes due to the implementation of Google recommendations, incorporating keywords that Google considers more likely to generate clicks. This is because Google identifies keyword combinations that can improve ad ranking and therefore increase clicks. A deeper analysis of these recommended keywords would determine whether these Google recommendations were truly profitable.
Ad
Performance
SEM - Web Results:
2013
A total of 1,628 website visits were generated. Of these, 54.73% were considered valuable, as users interacted with the website content.
Finally, it is not known whether users completed a purchase or the desired action, that is, the conversion rate or ROI. To determine this, it would be necessary to track or analyze how many users completed the desired action, such as form submissions on the Saba website. This tracking was not configured in Google Analytics, so no ROI data is available.
Analytics
(The data provided does not correspond to current advertising campaigns)
Parking. Aparcamiento. Descuentos. Clientes. Ofertas.
