SABA APARCAMIENTOS - SEM Strategy Report

2013

The first thing that stands out is the almost perfect match between the AdWords graph and the Analytics graph. This means that roughly the same number of visits were achieved as clicks generated by the ad. A logical result, right? Not quite, because for these values to align so closely, the quality of the ad must be very high (0–10), or you must be paying a high price per click for each keyword.

This campaign achieved 1,489 clicks with a budget of €1,500, resulting in a cost per click (CPC) of €1.01, staying below the planned €2.00 per click. A CTR of 0.78%, considered medium-high, and an average ad position of 2.0, meaning the ad ranked between 1st and 2nd position in Google results. This indicates that the ad quality was good, as the keywords selected to trigger the ad were chosen correctly. The campaign generated 191,413 impressions, showing that the selected keywords are highly searched concepts among internet users.

2013

The 1,489 clicks generated by the AdWords ad resulted in 1,355 website visits. Users visited an average of 1.97 pages, which is a positive metric, as it indicates interaction with the website. Additionally, users spent around 1:09 minutes on the site, enough time to read the content, understand it, and engage with the landing page they reached through the ad.

Among all the landing pages on the Saba.es website, the Saba App page ranked as the second most visited, and overall, it reached the 4th position among the most visited pages on the entire website.

Finally, it is worth noting that 87.60% of the campaign visits were new visits, meaning new users who were not previously familiar with the Saba.es website.