Lumbago, Tratamiento
QUIROPRACTICA BARCELONA - SEM Strategy report
Lumbalgia. Dolor. Problemas. Espalda.
We carried out this SEM strategy for QuiroprácticaBarcelona.com with the goal of attracting patients interested in lower back pain treatment (lumbar pain), one of the most common issues related to the spine.
Through a Google AdWords campaign, a strategy was designed targeting high-intent searches such as “lower back pain treatment” or “lumbar pain treatment”, with the goal of generating direct conversions in the form of appointment requests.
SEM – Adwords Results:
2021
The campaign results show a high volume of conversions with a highly optimized cost. In total, more than 1,500 conversions were generated with an approximate cost per conversion of €0.34, indicating strong profitability of the campaign.
The traffic volume exceeded 800 clicks with around 3,700 impressions, achieving a CTR above 21%, which reflects a high relevance between the ads and user search queries.
The most relevant keywords were “lower back pain treatment” and “lumbago treatment”, accounting for the majority of conversions. These keywords show very high conversion rates (above 180%), indicating strong user search intent. Additionally, the average CPC remained at very competitive levels (around €0.65), allowing for the maximization of conversions with controlled investment.
It is worth noting that more generic keywords such as “chiropractor Barcelona” had lower click volume and CTR, but still contributed to attracting qualified traffic.
Overall, the campaign achieved an optimal balance of volume, cost, and conversion, effectively positioning ads in key searches related to lower back pain.
Ad
Performance
SEM - Langing Page:
2021
For this campaign, a specific landing page was designed focused on the problem of lower back pain, fully aligned with user search intent. The page presents a clear and educational structure, explaining what lower back pain is, its causes (such as muscle contractures, herniated discs, or postural issues), and possible treatments from a chiropractic perspective.
A simple and direct user experience was prioritized, combining informative content with visual elements that reinforce trust (clinical images, clear explanations, and accessible language). Additionally, the landing page includes visible and strategically placed calls to action, such as the “Book an appointment” button, facilitating the user’s conversion into a patient.
This alignment between search, ad, and content has significantly improved the conversion rate, ensuring that the traffic captured by the campaign translates into real business results.
(The data provided does not correspond to current advertising campaigns)
Lumbalgia. Dolor. Problemas. Espalda.
