Hernia discal, Tratamiento
QUIROPRACTICA BARCELONA - SEM Strategy Report
Hernia discal. Protusión. Problemas. Articulacions.
We carried out this SEM strategy for QuiroprácticaBarcelona.com with the goal of attracting patients interested in herniated disc treatment, one of the most common conditions related to the spine and chronic lower back pain.
The campaign was designed in Google Ads, focusing on specific searches such as “herniated disc treatment” or “disc hernia treatment”, targeting users with a clear intent to find a medical solution.
SEM - Adwords Results:
2022
The campaign results show a high volume of conversions with a very competitive cost per conversion. More than 450 conversions were generated with an average cost per conversion of approximately €0.42, demonstrating high efficiency in advertising investment.
The campaign achieved over 250 clicks and more than 2,100 impressions, with a CTR close to 12%, indicating strong alignment between the ads and user search intent. The most relevant keywords were “disc hernia treatment” and “herniated disc treatment”, accounting for the majority of conversions. These keywords show very high conversion rates (above 150%), confirming strong user intent in these types of searches.
Additionally, more specific keywords such as “can a herniated disc be cured” or “lower back herniated disc treatment” generated additional conversions at a low cost, helping to expand the campaign’s reach.
The average CPC remained around €0.75, allowing the acquisition of qualified traffic without significantly increasing the campaign’s total cost.
Overall, the strategy achieved an optimal balance between traffic volume, cost, and conversion, maximizing performance in a highly competitive sector.
Ad
Performance
SEM - Landing Page:
2022
For this campaign, a specific landing page was developed focused on herniated disc, designed to directly address the needs of users searching for information and treatment.
The page presents a clear and educational structure, explaining what a herniated disc is, how it occurs, and what symptoms it may cause, including lower back pain, sciatica, or functional limitations. A combination of informative and visual content was developed, with explanatory images that help users understand the condition and reinforce trust in the treatment.
Additionally, the landing page describes the chiropractic treatment process in detail, highlighting personalized analysis and an approach focused on addressing the root cause of the problem. Calls to action, such as “Book an appointment”, are clearly visible and aligned with the conversion objective, making it easier for the user to move from search to action.
This alignment between ad, search, and content has enabled a high conversion rate, transforming qualified traffic into real patients.
(The data provided does not correspond to current advertising campaigns)
Hernia discal. Protusión. Problemas. Articulacions.
