Our Team

# Our strategies make it happen

This is the team behind CAPSULA’s strategies. A small group of specialists working together to connect data, content and development into one single system focused on results.

Each role is essential to build a complete digital strategy: SEO and SEM analysis, content creation and formatting, and web development. These areas do not work separately — they interact continuously, adapting to each project, each user and each business objective.

From understanding search intent and structuring content, to building websites and measuring performance, every stage is connected. Strategy, execution and analysis evolve together, ensuring that each decision is based on data and aligned with real user behavior.

At CAPSULA, we believe that successful digital projects are not the result of isolated actions, but of coordinated work between specialists. That is why our team works as a system: constantly optimizing, adjusting and improving every element to achieve sustainable visibility, growth and conversion.

Dog typing onto a laptop.

Josep

Josep leads our SEO Strategies and SEM Strategies with a data-driven approach focused on visibility, performance and results. His work combines SEO and SEM thinking with advanced measurement systems based on Google Tag Manager Strategies, Google Analytics Strategies and Google Search Console, so every decision can be supported by real data. From keyword research and search intent analysis to campaign structure, event tracking and performance reporting, Josep helps connect strategy with measurable growth.

His role reflects one of CAPSULA’s core ideas: Google is God, Content is King and User is Queen. That is why his work always combines positioning, relevance and user experience to build handmade strategies adapted to each website, each audience and each business goal.

Girl writing on a laptop with text content on the screen.

Maria José

María José leads our SEO Content Writing, combining creativity, structure and search intent to turn content into a key driver of visibility and engagement. Her role includes content writing, SEO formatting, copywriting and translation, ensuring that every message is clear, consistent and adapted to different audiences and languages.

From blog articles and landing pages to website structures and multilingual content, María José focuses on building content that aligns with both search engines and real user needs. She applies SEO best practices such as keyword integration, heading structure and readability, while maintaining a natural and persuasive tone.

Her work transforms content into a strategic asset: improving rankings, reinforcing brand voice and guiding users through the conversion journey. 

Group of friends hugging on the top of a mountain.

Marc

Marc leads our Website Development and Ecommerce Development, building the technical foundation that turns strategy into real digital experiences.

He is responsible for everything related to websites, online stores and blogs, ensuring that each project is not only visually appealing, but also functional, scalable and optimized for performance. His work connects design, development and SEO requirements to create platforms that support both visibility and conversion.

At CAPSULA, Marc transforms ideas into fully operational digital products, where technology, structure and strategy work together to create websites that not only look good, but also rank, scale and convert.